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Market structure analysis as a value environment and the what are the controlling forces for profitability in this industry buyers the strategic marketing . ∗ what is marketing environment: marketing environment concerns the influences or variables of the external and internal environment of a firm that controls the marketing management’s capability to construct and preserve the flourishing relationships with the consumer an assortment of environmental forces affects a company’s marketing arrangement. Jagersma & pieter, k 2006 strategic marketing and the global banking industry elements of excellence journal of business strategy27(4),pp50-59 kotler, p & armstrong, g2012 principles of marketing14th edition london: pearson education lancaster, etal 1998 an empirical investigation into the process of strategic marketing planning in smes.
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